Instagram for Potters
The Ceramic School
Learn the system we use to consistently get thousands of likes.

What's the Workshop about?
Thousands of potters around the world are using Instagram to successfully promote their Pottery Businesses...
Want to learn how to do it too?
Great!
This workshop is for you!
We take you by the hand and show you exactly how to Start & Scale your Pottery Business by using Instagram.
Who is this workshop for?
Are you a hobby potter, wanting to turn your passion for pottery into a full time career?
Do you sell your work to family and friends, but want to Start selling to "real customers"?
Or, are you already selling your work, but want to grow your business, and sell more, at a higher price?
If you've answered YES to any of these questions...
Then you need to enroll in our Instagram for Potters Workshop.
Will this work for me?
If you’re wondering if this course will even work for your unique situation:
It will. 100%. No questions.
This is a proven 10-Step pathway to grow your target audience by using Instagram™.
We're so sure it works, we even offer a full risk-free 30 day money back guarantee.
What's inside the Workshop?
The Instagram Workshop is a big course: 70 video lessons, split up into 10 main Modules, with over 20 worksheets and checklists to download and complete.
At a Glance:
- 10 Main Modules
- 70+ Video Lessons (5 hours total)
- 20+ Worksheets to download and complete
What do I need?
No prior knowledge of Instagram is required.
All you need is a smartphone or tablet.

"If you are brand new to Instagram™ and marketing yourself online, this is the perfect primer and it comes in bite sized pieces that are easy to digest. If you are a little more advanced, this is the compilation of best practices you need to follow and tools to use. If you want to really leverage social media, this is where you want to start." - Andy Boswell
Course content
| 1 | Welcome – Instagram for Potters | locked |
| 2 | Introduction to Instagram | locked |
| 3 | How to create an Instagram account | locked |
| 4 | Creating a business profile | locked |
| 5 | Setting up your Profile | locked |
| 6 | The Home Screen | locked |
| 7 | The Activity Screen | locked |
| 8 | The Search Screen | locked |
| 9 | The Profile Screen | locked |
| 10 | The Add Screen | locked |
| 11 | Conclusion | locked |
| 12 | Introduction to Images | locked |
| 13 | PACE yourself | locked |
| 14 | Plan your Aesthetic | locked |
| 15 | Content and Composition | locked |
| 16 | Filters | locked |
| 17 | Overlays | locked |
| 18 | Backgrounds | locked |
| 19 | Making your posts stand out | locked |
| 20 | Super-Fast Professional Photography | locked |
| 21 | Module 2 Conclusion | locked |
| 22 | Introduction to Videos | locked |
| 23 | Judging a book by its Cover | locked |
| 24 | How to film a video on Instagram | locked |
| 25 | How to create Viral Videos | locked |
| 26 | Module 3 Conclusion | locked |
| 27 | Introduction to Stories | locked |
| 28 | How to Add to your Story | locked |
| 29 | How to create Successful Stories | locked |
| 30 | Module 4 Conclusion | locked |
| 31 | Introduction to Instagram Reels | locked |
| 32 | Researching & Planning Your Reels Content | locked |
| 33 | Trends and Creativity with Reels | locked |
| 34 | Templating Strategy for Success | locked |
| 35 | Tips for Creating Visually Engaging Reels | locked |
| 36 | Engagement and Growth Strategies Using Reels | locked |
| 37 | Creating a content calendar | locked |
| 38 | Analyzing Reel Performance | locked |
| 39 | Practical Exercise: Reels Template Strategy | locked |
| 40 | Reels Conclusion | locked |
| 41 | Introduction to Livestreaming | locked |
| 42 | Before going live | locked |
| 43 | After you're live | locked |
| 44 | Module 5 Conclusion | locked |
| 45 | What is a hashtag? | locked |
| 46 | How to get found on Hashtags | locked |
| 47 | How to plan your target audience | locked |
| 48 | Target Audience Hashtags | locked |
| 49 | Finding Hashtags to use | locked |
| 50 | One size does not fit all | locked |
| 51 | The 30 Hashtag Tidal Wave plan | locked |
| 52 | Module 6 Conclusion | locked |
| 53 | How to engage with people on Instagram | locked |
| 54 | Don't be mute, be engaging & social | locked |
| 55 | DM's - Access to everyone's ear | locked |
| 56 | Don't be a beggar, but still ask for engagement | locked |
| 57 | Like Bombs | locked |
| 58 | Tagging other people | locked |
| 59 | Instagram Giveaways | locked |
| 60 | Module 7 Conclusion | locked |
| 61 | How to Time your posts | locked |
| 62 | How to use HootSuite | locked |
| 63 | Others tools (And what to avoid) | locked |
| 64 | Bonus: 3 Secrets to Instagram Webinar | locked |
| 65 | Module 8 Conclusion | locked |
| 66 | How to get customers from Instagram | locked |
| 67 | Driving Traffic to your Profile | locked |
| 68 | Driving Traffic to your Link | locked |
| 69 | Setting up an Email List | locked |
| 70 | Module 9 Conclusion | locked |
| 71 | Promoting on Instagram | locked |
| 72 | Link Tracking | locked |
| 73 | Setting a Goal | locked |
| 74 | Promoted Posts | locked |
| 75 | Viewing Results | locked |
| 76 | Your Instagram Review | locked |
| 77 | Your Certificate | locked |
First time here?
What to expect from The Ceramic School workshops
Learn at your own pace
Enjoy learning from home without a set schedule and an easy-to-follow method. Plus, with lifetime access, you can watch them as many times as you need to perfect your technique.
Learn from professional ceramic artists
Step inside the potter's studio and learn methods and techniques from the top experts in their fields - from all over the world!
Meet expert instructors
Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson. Plus, when you join our Live Workshops - you can ask our instructor your questions face-to-face in the Live Q&A!
Professionally produced courses
The Ceramic School curates its teacher roster and produces & edits every course in-house to ensure a high-quality online learning experience. We also include English captions for most workshops.
Get front row seats
The issue with in-person workshops is that usually you're at the back and can't see much - well, with The Ceramic School's online workshops you can come in for a closer look so that you don't miss any details.
Earn a certificate with every course
Get a personalized certificate for every workshop. Share it on your portfolio, social media, or wherever you like.
Connect with the global ceramics community
The ceramics community is home to thousands of potters from around the world who are curious and passionate about exploring and expressing their creativity with clay.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about ceramics as you are.